Happy summer solstice everyone! I just realised I spent most of the longest day of the year working on a video edit for an upcoming podcast project I'm working on. Oh well. I diverge, anyways the point here is I'm starting a new series of simple posts, with a little alliteration for title and the videos I've enjoyed watching the most in the past week.
First up, I don't exactly know how I missed this campaign when it first came out in 2012 but in any case if ever you haven't seen this fantastic ad for Southern Comfort, check it out:
By far one of the best I've seen in a while, and the music excellent too. I actually have all the ads running in loops on my projector screen as I'm writing this. The others in the series are great too, you can watch them over on their Youtube channel. I believe we can thank W+K for those. I wonder if selling more Southern Comfort. They did keep with the campaign since 2012 so I guess it must be.
Next, I was just catching up with John Oliver's new show on HBO Last Week Tonight, there are several brilliant segments available on Youtube, and amongst the ones I watched a special mention of serious laughing out loud action goes to this special letter from POM Wonderful, the makers of the pomegranate juice, which I also know for being the title sponsors of Morgan Spurlock's documentary The Greatest Movie Ever Sold. I still haven't tried the juice but seeing this I'm not sure I want to...
It is the Cannes Lions international advertising festival at the moment, so I reviewed some of the advertising work from the past year the industry press is saying will probably win awards, I had seen quite a few though this one I hadn't and is really compelling. A bit offbeat and an original, inspiring way of communicating a public service announcement:
I'll finish with the pretty amazing new OK GO music video, mind blowing once again. This time they are playing with optical illusions in a huge warehouse: