Eyebrowbics: All the scream with the cool kids of today.
So the new Cadbury's ad just came out, I saw it earlier today. I have to say that once again I'm not impressed by A glass and half full productions. It's vaguely interesting in a weird way and I'm sure it will be talked about a lot (I'm saying I don't like it, but I'm still writing about it...).
Given how much I disliked the Gorilla when it came out and it so successful (So I hear, at least) and well received that I'm wondering if my personal preference and opinion simply goes in opposite directions of that of the majority of people - and actually please confirm this is true only if you really want to please my ego. ;o)
This whole talk about the Gorilla and emotional marketing is sort of absurd. I watch the Eyebrowbics and I'm definitely sure it stirs emotions for the viewer - I suspect a range from amusement, laughter, slight confusion, like/dislike, etc.
But it doesn't say anything. Is there a message I'm not getting? Not really a story either... Is it enough to cause an emotion for the audience watching to associate it with your company, or does the memory prime the video content over that of. I think it's the latter. Just like any user created video, only with more money and a product depicted at the end.
Anyways, that's just one more positive tick in my mind for Lindt and Green & Black's and even though I rarely eat Cadbury's chocolate, I think I will suppress it entirely from my diet.
I just came across this video and a list of reasons why social media is like ice cream, regardless of any relevance it is obviously perfect for this blog! And the video is cute too, explaining what this whole social media shenanigans is supposed with an easily understandable analogy - even though it probably could have something else than ice cream.
Why is social media like ice cream?:
1) it has tonnes of variety 2) the best is usually not mass produced 3) freshness counts 4) it's neat to mix flavours 5) it's best when shared with others 6) flavour preference is very tribal 7) it comes in different formats - cup=video, cone=audio, cake=blog 8) it sparks passion, emotion and positive thoughts - we enjoy it 9) depending on the environment, it has a long or short half life 10) it's more than just bits and bytes/bites 11) the winning brands usually have a good story 12) the worst tended to forms tend to get burned/freezer burned 13) tastes better with authentic ingredients 14) you gain incredible loyalty when users feel in control (i.e. Coldstone Creamery) 15) some people don't like it, some people gorge on it 16) it's practised and consumed differently by country 17) it's a good way to waste time and gain weight
I had written a long post about Twitter, but in hindsight I think it's boring and doesn't really add much to the plethora of posts about Twitter out there already. I might revise it at some point, we'll see.
This is what matters in the meantime:
- I'm addicted to Twitter. (You can follow me @Hippowill)
- I mostly like following friends / acquaintances and people sharing interesting stuff around digital / advertising / marketing / planning.
- I use it as my main information filtering tool.
- It's interesting but I am getting bored of the amount of posts about how to best use Twitter, I'm going to stop reading most of them and use it however I like.
- I leave you with a pet of one of my favourite comic strip characters ever: Gaston Lagaffe's laughing seagull (La mouette rieuse). Here, in one of it's aggressive phases. Not sure why, but I think sometimes Twitter feels a bit like that for non-users adopting it, particularly when others around keep talking about it. ;o)
All right, it seems this is pretty old news after all given apparently the first time this hoax came around the internets was in 1994 with a resurgence in 2006. Good memes (also rumours or urban legends) live through some sort of web boomerang effect and I hadn't heard of it at the time, so here it is again!
Well that wasn't as exciting as it first seemed when I came across the image on Google five minutes ago, so maybe I should mention something about digital marketing given it is supposedly one of the main intentions of this blog.
The site recently developed by one Aleksandr Orlov (Most certainly tied to the Russian maffia) and his outrageous company Compare the meerkat.com dares boasting roller-skating or knitting meerkats from all over the world to show us what they can do!
Crazy conspiracy theory you say..? Here is the undeniable proof of a meerkat playing ultimate freesbee in New York:
Now of course if you really don't care about the meerkat world domination and all you're interested in is cheap car insurance, you might as well head over to Compare the market.com...
You might have realised I really like this new campaign, really simple, very fun and memorable idea! I learned from Amelia that a creative team at VCCP are responsible for this so congratulations to them! They were looking for a way for a comparison to stand out and come front of mind for people when they start looking or using a search engine and I love the solution.
Just seeing that Aleksandr Orlov has over 3000 friends on Facebook (Update - had, looks like his personal profile has been taken off, now and over 400 fans on a 'more official' page) it seems a bunch of other people are appreciating the idea as well.