Thursday, 15 October 2009

RockArt Brewery vs. Corporate BS

Matt Nadeau of RockArt Brewery is facing the bullying of a much larger corporation. Seriously check out the video and hopefully choose to boycott Monster Energy drinks after that - there are plenty of other energy drinks to choose from aren't bullying a 7 man company making specialty great craft beers.

Even better, write a complaint to Monster on their:
Website contact form
Twitter account (no response from them so far there or there; not trending yet but spreading fast)
Facebook page (A big one, there will be some work there)
Youtube channel

You can use #BoycottMonster as a hashtag, seems to be the most popular at the moment.

For a bit of background, I've been appreciating small craft beers and ales more and more recently; I'm also against corporate bullying in general and that seems to be exactly what they're victims of. To finish, if ever this works and Monster gives up, I would have been a playing part in a worthwhile experiment and I quite like the idea of that too.

Update (26/10/2009): I just received an email from the Hansen Beverage Company who manufactures Monster Energy Drink, apparently they have settled for a happy agreement with RockArt Brewery, so I'm also happy. Also glad the beverage company followed up my email and responded to it, congrats to them for that.

Hansen Beverage Company and Rock Art Brewery
Reach Trademark Agreement
October 26, 2009

Hansen Beverage Company and Rock Art Brewery today issued the following statement in connection with a recent trademark issue:
Hansen Beverage Company and Rock Art Brewery have reached an amicable agreement under which both companies' respective products will be protected - Hansen's Monster Energy® line of energy drinks and Rock Art's Vermonster beer products.
> Rodney Sacks, Hansen's chief executive officer, said: "We are pleased that we were able to resolve this matter expeditiously and put the concerns that had arisen behind us so that both parties can concentrate on their day-to-day businesses, selling their respective high-quality products. Our intent in this matter was simply to protect Hansen's trademarks and prevent any likelihood of confusion arising in the future through potential product extensions and was not to prevent Rock Art Brewery from selling their Vermonster beer."
> Matt Nadeau, owner of Rock Art Brewery, said: "Once Rodney and I were able to talk to each other we quickly appreciated each other's points of view and he acted reasonably, which allowed us to rapidly come to an agreement we are both happy with and allows both of us to move forward positively."

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