I hadn't watched a TED talk for quite a while, so I was glad to watch this one earlier and I thought it absolutely brilliant (Well sure, they all are - or close). Peter Hirshberg is a Silicon Valley executive, entrepreneur and marketer - amongst other things, he's on the board of directors for Technorati.
He delivers a really fun and insightful talk starting from the fact that TV and computing pretty much started at the same time and they evolved as rival siblings.
For examples, he tells us about fundamental marketing methods
A. If you use our product...
You'll find true love, fulfillment, prosperity
B. If you don't...
He also shows us the surprising first example of proprietary material locked in by the vendor, the Winky Dink crayons:
Check it out!