I'm trying this new look on my blog for a little while, we'll see how it works out. I haven't had too much time to read blogs yet this week, so it might be all over the place already, but check check out the site for the latest Kit Kat campaign in France, it's really cool!!
Kit Kat: La Quête du Break Ultime (The Kit Kat Quest for the Ultimate Break)
The intro 3D animation is pretty good, but what I find amazing is definitely the prize! The principle is for users to upload a video of what "the ultimate break" would be and then visitors can vote for their favourite one. A great incentive and I think a good online use of the brand's image (well in France at least; it stayed "Have a break. Have a Kit Kat" ever since the pandas in 1989).
And let's have the pandas, I loved this ad as a kid: